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Sunday, February 16, 2014

Candy Crush Saga, Breaking Hearts and Taking Trademarks

Hey! Listen! Yeah, you, over there, playing your Candy Crush Saga! Put it down and come here for a second. Hear me out.

King.com, the makers of Candy Crush Saga, have trademarked the word "Candy". They, then, took legal actions against Candy Swipe, the original candy puzzle game.  Candy Swipe was made by Albert Ransom, who made this game in loving memory of his mother that had passed away due to leukemia. He released the game in 2010, the same year filing for his trademark. Two years later, King.com releases Candy Crush Saga, that is very identical to Candy Swipe, with very small changes. They tried to fight for the trademark, and recently won that battle, taking away CandySwipe's rights to use their own game name, which had been out two years before Candy Crush Saga.

Go here to read Albeit Ransom's open letter to King.com.: http://www.candyswipe.com/king.html

But King.com doesn't stop there. They are now are going after trademarking the word "Saga", and are now taking legal actions against The Banner Saga, which was kick-starter funded and developed by Stotic, to take their trademark away.

Apparently, King.com states they are going after copy cat gamers, which is a good point since there are a lot of candy puzzle games. Not only it is unfair that they took the trademark away from Candy Swipe(since obviously that came out first), but The Banner Saga does not look anything like Candy Crush Saga.


King.com didn't have to go after The Banner Saga. In fact, it isn't even necessary to trademark the word "Saga", or even "Candy". Now these two game developers are suffering from these legal claims, especially Candy Swipe, who was using it as a source of income to take care of his family.

You may continue to support and play your Candy Crush Saga, but I just wanted to make sure you are aware of what King.com is doing. Right now its "Candy" and "Saga", but what their other variant games. What if they went after "Papa", "Heroes", or even "Farm"? Keep on your toes, folks. And have a great day~ :)

~Jelly


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